A comprehensive overview comparing traditional options used in digital advertising today with impacts and alternative identifiers and digital dimensions that will characterise the post-cookie era.
Author: Benjamin Rehberg, Teads
There are distinct differences between brand safety and brand suitability. Brand safety are universally agreed categories that are harmful for society and unfit for monetisation. Brand suitability is more interpretive. What is suitable for one brand may not be suitable for another.
In this overview of the available types of data offered by data processors and vendors in the industry, we compare their advantages and disadvantages and what else to keep in mind when choosing your data targeting.
Author: Anita Munro, Mindshare APAC
Cookies and IDs were never precise, people-based or interoperable so a chance to rethink and rebuild at scale is valuable. The biggest impact with changes to data privacy will be on inferred or probabilistic identifiers.