Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
In this final article in our four-part series, our Data Attribution Council explore an eCommerce brand’s Multi-Touch Attribution strategy to identify an optimised digital media mix to drive increased sales.
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
Part 3 of a 4-part series. Our Data & Attribution Council examine Marketing Mix Modelling for FMCG brands to measure the impact of different media activities.
Publishers have a shifting landscape to contend with and are tasked with setting investment priorities, testing strategies and making the right partnerships in order to plan for the post-cookie world. We explore strategies that publishers can use for surviving and thriving in the post-cookie, privacy-centric world.
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
In this second part of a 4-part series our Data & Attribution Council discuss challenges and differences in data available to marketers of Fast Moving Consumer Goods and eCommerce marketers.
What are the changes that Apple’s App tracking Transparency framework and Google’s planned deprecation of third party cookies bring to the world of Identity? This White Paper details these changes across the ecosystem, how to manage them and prepare for user-first privacy-compliance.
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
What do the management of K-Pop phenomenon BLACKPINK and data-driven attribution have in common? More than you might think according to the IAB SEA+India Data & Attribution Council.
A comprehensive overview comparing traditional options used in digital advertising today with impacts and alternative identifiers and digital dimensions that will characterise the post-cookie era.
Author: Benjamin Rehberg, Teads
There are distinct differences between brand safety and brand suitability. Brand safety are universally agreed categories that are harmful for society and unfit for monetisation. Brand suitability is more interpretive. What is suitable for one brand may not be suitable for another.
In this overview of the available types of data offered by data processors and vendors in the industry, we compare their advantages and disadvantages and what else to keep in mind when choosing your data targeting.
Author: Anita Munro, Mindshare APAC
Cookies and IDs were never precise, people-based or interoperable so a chance to rethink and rebuild at scale is valuable. The biggest impact with changes to data privacy will be on inferred or probabilistic identifiers.
