Member News.

A new study by global advertising technology leader The Trade Desk (Nasdaq: TTD) reveals that 66 percent of Southeast Asian consumers are tuning out repetitive ads shown on a single channel. The findings in the study “The Untapped Opportunity of Omnichannel” underscore the urgent need for advertisers to move away from siloed, multichannel strategies and adopt connected, omnichannel approaches that align with how consumers actually engage with media today.

At Google Marketing Live Southeast Asia (GML SEA) in Singapore, Google announced a new generation of AI-powered tools on Search and YouTube designed to help brands and marketers stay ahead in an increasingly complex digital landscape.

MOBKOI, the premium mobile advertising platform within The Brandtech Group, has appointed Simrat Sawhney as President of APAC. Reporting into the Chief Revenue Officer, Paolo Mulè, Sawhney will focus on expanding the company’s footprint across Asia Pacific, spanning Japan, Korea, Greater China, Southeast Asia, India, Australia and New Zealand.

The partnership combines FreeWheel’s global ad tech with Innity’s local market expertise, enabling brands to access curated CTV and premium video audiences with greater efficiency and scale. FreeWheel, a Comcast

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One

New Nexxen research reveals how Singapore viewers respond to OTT ads—and what marketers must know.

Streaming TV emerges as a game-changer in India with 547 million viewers, 405 million of whom watch ads. According to Magnite’s latest study, premium streaming content drives higher ad recall, trust, and purchase intent compared to video-sharing platforms. With Smart TV adoption accelerating, this channel offers advertisers unmatched engagement and outcomes in India’s rapidly growing market.

Singapore marketers struggle with data orchestration but are turning to data collaboration platforms, according to Lotame’s new global study.

Learn key insights from the Yahoo DSP Study on Singapore’s marketing trends for 2025, including AI, data challenges, and performance strategies.

See how Foodpanda’s 2024 trends report delivers insights into rising demand for quick-commerce and targeted ads.