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The New Economics of Streaming: A CTV/OTT Investment Guide for Southeast Asia and India

Planning CTV campaigns for outcomes Across Southeast Asia and India, streaming has become one of the few channels where marketers can control not just

01/04/2026

Setting the Standard: Introducing the IAB SEA+India Measurement Maturity Framework

a shared language for businesses to benchmark and progress measurement capabilities Every marketer measures; impressions, conversions, revenue. What’s often missing is how these connect.

25/03/2026

The ABCs of Responsible AI Integration

Built for the realities of Southeast Asia and India, The ABCs of Responsible AI Integration help companies move forward with regulatory alignment as AI

11/02/2026

Winning The Scroll: Social Commerce Playbook for Southeast Asia & India

The IAB SEA+India Social Commerce Playbook brings structure to how social commerce works across the region. Developed by the Social Commerce Council and designed

26/01/2026

It Takes Three: How Southeast Asia and India’s Brands, Agencies and Partners Balance AI Creative with Human Strategy

Southeast Asia and India are redefining how marketing content gets created by moving faster than other regions to adopt generative AI tools and proving

17/12/2025

The Four Types of Retail Media Network Creating Custom Growth Strategies Across Southeast Asia and India

Retail media networks across Southeast Asia and India now operate across four distinct types, each delivering different data capabilities that marketers can match to

10/12/2025