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IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.

Explore this intelligence hub for original research, insights from our Board and Councils, and latest news.

Letter from the CEO: H1 2026 Update

Dear Members, There’s a Chinese proverb 众志成城, ‘when people are of one mind, they stand together as strong as a city wall.’ As the voice of the industry, every perspective shared in our Board and Council Meetings, research, Member Discussions, 1:1s becomes part of the trusted guidance we create to help businesses make business, budget and workforce decisions. And we’re making it even easier to be heard, starting with our new member hub; more on

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India Monthly Social Scorecard June 2026

The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. What’s the buzz? #PlayBold, the official slogan of the Royal Challengers Bengaluru cricket team, was the most frequently used hashtag in June 2026 across content published by Indian brands, media and influencers.

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Channel Factory adds AI Slop Detection technology to its Proprietary AI content Classification System

This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool. With AI Slop flooding digital platforms, Channel Factory’s proprietary technology gives brands the detection edge they need. Channel Factory, the global technology and data company that optimizes business performance and protects brand reputation across walled-gardens has announced a new technology addition to its Proprietary AI tool – AI Slop Detection.  This feature is in addition to

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India Monthly Social Scorecard May 2026

How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all

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Meet our Members: Kartik Mehta, Channel Factory

meet our members Our ‘Meet our Members’ series spotlights the diverse voices influencing digital marketing across the region.  In this edition, we feature Kartik Mehta, CBO & Head of Asia at Channel Factory. tell us about channel factory, what is your mission? Founded in 2010, Channel Factory operates on the belief that advertising should be both effective and responsible. As a global technology and data platform, the company’s core mission is to create a suitable

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IAB SEA+India Research: The Regional Regulatory Forecast 2026

72% of companies believe they are across regulations, most are less ready than they think. In the first study of its kind in the region, IAB SEA+India surveyed over 1,700 marketers across all seven markets, including brands, agencies, publishers, partners, retailers, and e-commerce. The report, The Regional Regulatory Forecast: How Prepared Is The Digital Marketing Industry? provides rich data on what marketers in the region understand, or think they understand about regulations affecting their roles. Many

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India Monthly Social Scorecard April 2026

How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all

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PubMatic Highlights Programmatic Opportunity as Co-Viewing Redefines Attention for APAC Marketers

PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today released new research revealing one of the most valuable and underleveraged opportunities in APAC programmatic advertising: the shared screen. While mobile dominates solo, habitual consumption, the television is where audiences gather and focus together — making CTV not just a reach vehicle, but a high-attention, high-conversion environment with consistent, targetable inventory windows.

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SPH Media and Google Partner To Drive The Future Of News Through Technology and Trusted Journalism

Singapore, 17 April 2026 — SPH Media and Google today announced a partnership to accelerate growth across four strategic areas: content and distribution, AI capability building, talent and ecosystem development, and audience engagement. Combining SPH Media’s strength in trusted journalism with Google’s technological and distribution capabilities, this partnership is anchored in shared priorities and designed to deliver lasting value.

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