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Meet our Members: Kartik Mehta, Channel Factory
meet our members Our ‘Meet our Members’ series spotlights the diverse voices influencing digital marketing across the region. In this edition, we feature Kartik Mehta, CBO & Head of Asia at Channel Factory. tell us about channel factory, what is your mission? Founded in 2010, Channel Factory operates on the belief that advertising should be both effective and responsible. As a global technology and data platform, the company’s core mission is to create a suitable
IAB SEA+India Research: The Regional Regulatory Forecast 2026
72% of companies believe they are across regulations, most are less ready than they think. In the first study of its kind in the region, IAB SEA+India surveyed over 1,700 marketers across all seven markets, including brands, agencies, publishers, partners, retailers, and e-commerce. The report, The Regional Regulatory Forecast: How Prepared Is The Digital Marketing Industry? provides rich data on what marketers in the region understand, or think they understand about regulations affecting their roles. Many
India Monthly Social Scorecard April 2026
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
PubMatic Highlights Programmatic Opportunity as Co-Viewing Redefines Attention for APAC Marketers
PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today released new research revealing one of the most valuable and underleveraged opportunities in APAC programmatic advertising: the shared screen. While mobile dominates solo, habitual consumption, the television is where audiences gather and focus together — making CTV not just a reach vehicle, but a high-attention, high-conversion environment with consistent, targetable inventory windows.
Moving Walls strengthens global leadership bench as it enters its next phase of growth
As Moving Walls enters a pivotal year of global scale-up, the company today announced a series of senior leadership appointments across finance, operations, and regional commercial leadership, underscoring its intent to accelerate growth while building on the strong foundation established over the past few years.
SPH Media and Google Partner To Drive The Future Of News Through Technology and Trusted Journalism
Singapore, 17 April 2026 — SPH Media and Google today announced a partnership to accelerate growth across four strategic areas: content and distribution, AI capability building, talent and ecosystem development, and audience engagement. Combining SPH Media’s strength in trusted journalism with Google’s technological and distribution capabilities, this partnership is anchored in shared priorities and designed to deliver lasting value.
India Monthly Social Scorecard March 2026
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
Meet our Members: Karnika Maroo, Magnite
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Karnika Maroo, Account Director, Platforms, Asia at Magnite. tell us about magnite, what is your mission? Magnite is the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust
The New Economics of Streaming: A CTV/OTT Investment Guide for Southeast Asia and India
Planning CTV campaigns for outcomes Across Southeast Asia and India, streaming has become one of the few channels where marketers can control not just who they reach, but how that reach performs. Ad-supported streaming now reaches between 72% and 94% of audiences across the region, with India alone contributing 547 million viewers choosing to watch ads in exchange for content access. At the same time, 74% of APAC marketers plan to increase CTV and OTT
India Monthly Social Scorecard February 2026
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
Setting the Standard: Introducing the IAB SEA+India Measurement Maturity Framework
a shared language for businesses to benchmark and progress measurement capabilities Every marketer measures; impressions, conversions, revenue. What’s often missing is how these connect. In conversations with senior marketing leaders across financial services, FMCG, retail, telco, and technology, one theme came through consistently; teams are being asked to justify marketing investment in financial terms, but measurement sits in silos, making that connection difficult. The pressure is increasing. Kantar data shows 97% of APAC companies track
India Monthly Social Scorecard January 2026
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all